If you’re a small business owner, you know the importance of photos. Whether for your website, brochures, posters, events or social media, imagery is essential to conveying your brand’s story. But not all entrepreneurs were born with photography skills, nor can they afford professional help.
As a result, photo-editing skills are becoming increasingly important for anyone in business or marketing. No, you don’t have to go through an entire college course; all it takes is some self-education.
Let’s get one thing out of the way. Why is imagery so important for business? Photos can help people recall your product or service at a much higher rate than text ever will:
- 90% of information transmitted to the brain is visual (The WebMarketing Group)
- 40% more people respond to visual information over plain text (The WebMarketing Group)
- Retention rate of visual information is 65%, for oral information it’s 10% (Ohio State University)
Basically, we remember more of what we see than what we hear, and we remember images more than text. What does this mean? It means that if you use compelling images in your marketing material, people are more likely to remember them, and therefore your business.
But what if you lack strong photography skills? Many businesses outsource their photo and creative work, which is always a great idea. However, it can also be expensive. Most small businesses don’t have the budget to hire agencies or freelancers.
That’s why photo-editing skills are essential for entrepreneurs and business owners. Sounds simple, right? (Calm down, I’m kidding.)
So in addition to running your own business, now you have to teach yourself how to edit photos. Will it ever end? Fear not, my hardworking friends, we have a solution.
Many small business owners have found their photo solutions in PaintShop Pro. Due to its low cost, it’s a great program to get started and learn on, without breaking the bank. It’s also much easier to use than other professional photo-editing software.
To give you an example: At Hitched.co.uk, they take photos very seriously. The company displays pictures of wedding venues, dresses, suits and much more on its website to help couples prepare for the big day. Imagery is essential to business success.
Which photo-editing program do they use? PaintShop Pro. You can read more about Hitched.co.uk and how founders Darren Noel and Dean Yardley met their creative needs using PaintShop Pro here.
If you’re just getting started and looking for ways to advance your photo-editing skills, don’t worry, we won’t leave you hanging. The Discovery Center has resources for amateur and aspiring photographers, including small business owners.
Regardless of how you will use images in your business, editing and processing your own photos will ensure you save money and maintain control of your company’s communication.
Are you a small business owner? How do you produce images for your company? Outsourcing? In-house? Share it with us in the comments below.