Grow your business with video

Whether you’re a business owner, marketer or video enthusiast, you probably know the importance of video in promoting your product or service. So why haven’t you used it? Video can be intimidating if you have little experience with it, and outsourcing isn’t always an option. Fear not, we are here to help!

How to create a business video in five easy steps:

1) Determine your goal

Like any task, you must first determine what you want to achieve. Ask yourself: What do I want my business to gain from this video?

  • Sales
  • Brand awareness
  • Enhanced customer/client experience
  • Audience trust

Whatever your goal, it will help drive the entire video-making process. Make sure you decide on a specific goal before going any further.

2) Do your research

You know what you want to achieve, now the next step is to determine who you want to reach. Chances are you already know your target audience like the back of your hand. But do you know what makes them tick?

If you want to create a video that your audience will actually watch, you need to know what they are watching now. Find out:

  • What kind of content they share online
  • Where they spend the most time online
  • What content they have responded to in the past

Get out there and spend some time in your audience’s world. Find them on Twitter or YouTube and listen to the discussion. This will help you understand what they want to see from you.

3) Choose your video type

Business videos come in all shapes and sizes. You must choose the right video based on your goal; see why the first step is so important? Some options include:

  • Testimonials
  • Product demos
  • Instructional videos
  • Case studies
  • Webinars
  • Commercials
  • Business overviews
  • FAQs
  • Interviews
  • Video tours

As you can see, you have a few options. If you want to increase sales, you can create a product demo video that will make your audience want to try it out. You could also create video testimonials, allowing viewers to see the benefit of your product or service.

Video can also help you enhance customer experience. You don’t let go of a customer once they have the product in-hand, you want to maintain a good relationship with them. Instructional videos allow customers to get the most out of their product. FAQ videos help resolve questions or issues they may encounter. Both examples show your customers that you are there to help them, allowing you to build and maintain this relationship.

4) Make it interesting

Sounds simple, right? Ok, maybe not. Your video must be compelling enough for people to watch and share it. This all starts with the right voice. Make sure your spokesperson represents your company well, and knows how to speak to the audience. If the audience can relate to this person, they will pay attention.

Editing is crucial here. Don’t just film one shot of someone talking for five minutes. Cutting to different visuals, adding music and effects and changing angles are just some of the ways you can make this video more fun to watch. If you are new to video editing, pick up a copy of VideoStudio. It’s easy to use and cost-effective for small businesses.

Finally, if you want to hang onto your audience, keep it short! On the internet, anything longer than three minutes is lucky to survive. Personally, a video has to be extremely compelling to make me watch for more than two. Yes, I have a short attention span, but I am not alone. Viewers may only have a few minutes to spare, and with so much content on the internet, videos only get so much of their time. Golden rule: The shorter, the better.

5) Promote. Promote. Promote.

Congratulations, you made a video! It’s on your website, which means thousands of people will see it, right? Wrong. You need to get your video in front of your audience; they won’t come looking for it.

Social media makes this very easy. Post it on your YouTube, Facebook, Twitter, Pinterest, LinkedIn and any other accounts you may have. You can reward those who share it: “Share this video and you could win X!”. Check with Facebook rules before you decide on a contest though, just in case.

You probably have a vast network outside of social media. Share your video with everyone on your email list: clients, customers, partners, friends, family, employees and anyone else who might enjoy it. Ask them to share it with others. On the internet, word of mouth (or word of keyboard) is powerful, so use it.

There you go, five steps that will help you get closer to your audience through the magic of video. Have you used video to help your business? Share your story in the comments below!

About Michaela Schreiter

I am a PR/Social Media Specialist at Corel. Before joining Corel, I worked in Public Relations at a hospital in Ottawa. I am a hockey player, a die-hard Ottawa Senators fan and a proud Canadian, eh!
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4 Responses to Grow your business with video

  1. Pingback: The Friday Roundup – Sony and Nikon 4K, Audio Tips and YouTube Stars

  2. Monne Felder says:

    I have honestly never been so annoyed in my life. I wanted to experience your software as I was considering making a purchase. I saw a mini video on your CoralDraw Graphhics X6, and thought this could be a good replacement to my currently used Adobe suites. I have tried downloading the trial several times to no avail. I get an error message every time. I have searched your site for support and its apparent you only provide support to customers after they have purchased your product. I can only imagine how many sales in a days time you loose, if others have same problem I do. After a search of the website, (and I have done an extensive one) I only find after care for those who purchase your products. So I try contacting you by phone only to find my best time at reaching you is Monday thru Thursday. I have been trying to install since Friday and it is now Saturday and you wont reopen til Monday. The entire Corel company isn’t looking that great to me anymore. Limited phone support, Limited tech support and only if I give you some money do I get that. Not even an email address where I can seek support.I am in the Graphic Arts field and all my GA friends and myself are using Adobe Suites to get our jobs done. I thought I had stumbled onto a gem that I could share with others. I know my little team of 15 or so doesn’t mean so much to a business I’m sure who are racking in 100 times that much in daily sales, but me telling those 15 and they tell another 15 who inadvertently tell another 15 and what do you end up with….lost in sales to other competitors simply because you don’t offer any support to those who may want to become a customer. I am currently feeling like my business isn’t important to you and I should go back to what I know Adobe Suites.

    • Michaela Schreiter says:

      Hello Monne,

      So sorry to hear that you’ve been experiencing issues with the CorelDRAW trial! We’ve started a support case for you and you will be contacted shortly by technical support to help get you up and running.

  3. Pingback: Hulu’s app for iOS now controls Hulu on your Xbox One and PlayStation | ipadafatu

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