Most of us are familiar with subscriptions in one way or another, whether it be a subscription to a cable TV provider or even something as a simple as a subscription to your local newspaper. At its most basic level, subscription is really just a way of ensuring that, as consumers, we always receive the latest version of whatever it is we’re buying and usually it represents a better deal than buying one at a time.
So it’s not too surprising that subscription has also become a powerful new way for software companies to offer more choice and flexibility to customers. After all, there are some incredible changes going on right now driven by the rapid adoption of web services, mobile devices, social media and new forms of technology connecting desktop apps to web and cloud-based content, which makes having the latest version more and more important.
It is with these advantages in mind, that we at Corel are offering subscription to CorelDRAW users. So what exactly is the new CorelDRAW Subscription program? In a nutshell, it means offering our customers an additional way to purchase and use CorelDRAW. Currently, when you buy CorelDRAW, you receive what’s referred to in the software business as a “perpetual license copy” meaning that whether you bought your software as a physical retail copy or downloaded it from our website, it’s yours to keep. However, if you do want the latest functionality and updates, you will need to upgrade to the latest version.
Subscription on the other hand, allows our users to purchase a product on an annual or monthly basis. Your version of CorelDRAW works the same as if you bought it off a store shelf or downloaded it from our e-store; you install the software on your computer. Think of it as essentially “renting” the software for a period of time.
So why subscribe? Well, for starters the advantage of a subscription means a substantially lower upfront cost for new CorelDRAW users. It also means more flexibility when it comes to how and when you choose to use CorelDRAW-something that will be particularly useful to our many business users.
More importantly though, for both new and existing CorelDRAW users, being a part of our subscription program means always having the latest version of our software. In fact, as a subscriber, you’re automatically entitled to the most current version of CorelDRAW for as long as your subscription is active. That’s a huge benefit to our users, given that in today’s rapidly evolving world, staying current means staying competitive.
Of course, upfront cost benefits and ensuring you have the latest version of CorelDRAW are just two great reasons to become a CorelDRAW subscriber. There’s also the added benefit of being a part of our new CorelDRAW Membership program, which offers our customers exclusive cloud-based content to expand on the CorelDRAW creative design experience. (You can learn a little bit more about CorelDRAW Membership in a recent video put together by Senior Product Manager John Falsetto, or by going to www.corel.com/coreldraw.)
Subscription is just one part of Corel’s new push towards offering our users more choice. Unlike other software developers, we don’t want our customers to be forced to choose just one way to use our products. Subscription isn’t necessarily going to be for everyone and if you’re happy to continue purchasing CorelDRAW from your nearest retailer or download it from our website, that’s great too. We’ll continue to offer that option. Subscribing to CorelDRAW really is all about catering to how our customers want to use our software, and it’s just part of the many ways we’re working to connect with our users and help our users to connect with one another.
I’m extremely excited about the new CorelDRAW Subscription program and hope you’ll take some time to learn more about it. You can find out more information by visiting our website. I’d also love to hear from you and what you think about CorelDRAW and our subscription program. Post a comment below and share your thoughts.
Thanks for reading and keep on DRAWing!